FAQ

We Get Answers To Your
Common Queries

Where are you based, and can you actually work with a team in Europe/UK?

Yes. I’m based in Tunis, one hour off UK time, and my client work is already international product and service design for teams across Europe and MENA. Delivery is fully remote, with on-site time built in when a project calls for it. Being outside your city isn’t a limitation on the work; it’s how I keep it focused and unslowed by internal operational systems.

What’s the difference between the Audit and the Strategic Partnership? Do I need both?

No, most people start with one. The Audit is a one-time, fixed-scope diagnostic: you get a clear answer to “where is my product experience costing me,” with a prioritized roadmap, in one to three weeks. The Partnership is ongoing: I sit inside your product decisions month to month, so the thinking happens before the roadmap locks, not after. If you’re not sure which you need, start with the Audit 50% of its fee credits toward a Partnership if you sign one within 30 days.

We’re pre-launch / don’t have real users yet. Can you still help?

The Audit and User Research both need a live product with real usage to diagnose — without users, there’s nothing yet to find. If you’re pre-launch, the Product Thinking Session is the better fit: one focused 75-minute working session on the specific decision you’re stuck on (positioning, onboarding direction, what to build first), with a synthesis note after

Why should I pay for a diagnostic instead of just having my team or claude to look at it?

Because the question isn’t “does this look right”, it’s “where exactly is this costing you activation, retention, or revenue, and in what order should you fix it.” That’s a behavioral and business read, not a design-craft opinion, and it’s the layer most internal reviews and general data sets don’t have the training to give. The Audit exists specifically to answer that question rigorously, once, so your next roadmap decision isn’t a guess.

How long does an engagement take, from first message to first deliverable?

A Product Thinking Session can happen within a week of booking, with the synthesis note 48 hours later. An Audit takes 5–15 business days once we start, depending on the tier, and typically begins within a week of the proposal being signed. Retainers start the week you sign. Cadence is set around your team’s actual decision rhythm in the first week, not a generic template.