User Research
2-3 weeks
User Research
The findings translate into a sequenced 90-day action plan with clear priorities and ownership.
! We review each request and confirm fit within 24 hours
What's Included
Three lenses.
Three lenses.
One clear picture.
Most research surfaces what users say. We dig into what users do where they slow down, where they leave, and what each of those moments costs you.
01
Journey Mapping & Friction Discovery
We map your product end-to-end, from first touch to retained user. Every hesitation, every drop-off, every moment of confusion is documented and located on the journey.02
JouBusiness Impact Quantification
We don't stop at "users struggle here." We connect each friction point to your metrics how many users are affected, what it's costing you in activation, conversion, or retention.03
90-Day Action Roadmap
WA sequenced plan with clear priorities, estimated effort, and assigned ownership. Not a list of recommendations a roadmap your team can run with on Monday morning.
The Process
Designed for founders in expansion mode fast, focused, and built around your product as it exists today.
How we RUN IT?
Week 1
1- Strategic intake
We align on your current growth stage, the metrics that matter, and the decisions you need to make in the next 90 days. This shapes every research question we ask.
Week 2-3
Qualitative to surface the why.
Quantitative to scope the how widespread.
Often both sequenced so each layer sharpens the next.
2- User sessions & behavioral analysis
The methodology is chosen based on your stage and what the data is already telling us.Qualitative to surface the why.
Quantitative to scope the how widespread.
Often both sequenced so each layer sharpens the next.
Week 4
3- Synthesis & impact mapping
Patterns are extracted, clustered, and connected to your business data. Each finding is assessed for frequency, severity, and revenue impact before it makes the final report.
Week 5
4- Delivery & readout
A live walkthrough with your team covering the full findings, the prioritized action plan, and a Q&A on implementation. You leave knowing what to do not just what's wrong.What you walk away with?
A complete picture of where your product is losing users with a prioritized plan to fix it.- Annotated journey map with friction hotspots
- Impact score for each friction point
- 90-day sequenced action roadmap
- Priority matrix (effort vs. impact)
- Live readout session with your team
- 30-day follow-up check-in
Delivered in 4–5 weeks
From kick-off call to full delivery no multi-month research cycles.
Is this for you?
Let's have a look
This engagement works best for teams who are ready to act on what they learn. If that's not where you are, that's okay, we'd rather tell you now.
Good fit
✔ Growth-stage SaaS or app✔ Product is live, metrics exist
✔ The team can implement within 90 days
✔ Europe-based or European market focus
Not a fit
❌ Pre-product or MVP stage❌ Research for a deck, not a decision
❌ No capacity to act on findings
❌ Looking for validation, not insight