Your Retention Problem Is an Activation Problem You Haven’t Diagnosed Retention rarely breaks where teams think it does. When churn spikes in month two, most companies respond with retention tactics: Usually, you add lifecycle emails, schedule check-in calls, assign customer success managers, and try to increase re-engagement. The response feels rational. If users are leaving, […]

Why “Better UX” Won’t Fix your product? In meliorar, we’ve watched millions of dollars in venture capital get poured into “polishing” features that should have been killed in the cradle. We saw brilliant teams executing flawlessly on the wrong things. That’s why we developed the SPIT Framework. It isn’t a design checklist; it’s a filter […]